In a world of Instagram and TikTok's, influencer marketing, and ever-changing social media 'best practices', there is one marketing channel that's stayed surprisingly resilient over the past few decades - and that my friends is email!
Hosting live sessions, in-person or online is a wonderful way to connect to your subscribers and create a sense of community. But actively leading and participating in real-time experiences is exhausting for you and unscalable for your business.
Pricing your subscription business feels hard because it is hard. You’re negotiating your salary with yourself. But you and your business deserve to join the subscription economy. You deserve reliable, sustainable recurring revenue.
However, the all-digital, all-easy virtual event is hiding a few challenges. How do you make people feel engaged and present when they’re looking at a screen? Here are some suggestions to help you take advantage of the digital opportunity…
The biggest obstacle facing any entrepreneur is simple: time. The truth is, learning to use your time well isn’t just about getting your work done. It’s also about reserving the space and resources to live your life.