Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Tabatha Marden, Leadership & Emotional Wellness Coach, based in Peoria, AZ, USA.

What's your business, and who are your customers?

Emotional wellness coaching helps people ROCK the "F" word...feelings through my program called Thrive In EQ. Hosting 1:1 and group coaching, VIP days, masterminds, wellness retreats, hypnosis, professional development training, workshops, Goddess Yoga, and EQ Assessments.

My customers:
I host a 5-month mastermind for parents who want tools to stop yelling, stress less, overcome anxiety, and be ready to discover coping tools that work for them to calm the nervous system to feel more calm, peaceful, and happier on the inside and out. Live more fulfilled lives in relationships, parenting, marriages, at work, and in life. Parents who want to model and teach their children/teens the skills of emotional intelligence, including having a better relationship with ALL emotions, including unpleasant ones like anxiety, shame, guilt, failure, and public speaking, so that they can deal with the world, we live in today with confidence.

I host training and workshops for business leaders who invest in self-personal development training for themselves and their leaders on stress management and emotional intelligence to build stronger relationships among teams and help themselves and their leaders have the most updated tools to take care of emotional and mental wellness. Adults/Teens: I coach 1:1 and group coaching for adults and teens who want to discover coping tools that work for them to reduce stress, overcome anxiety, reframe negative mindsets and show up with confidence in public speaking.

Helping schools through training to integrate social-emotional learning in the classrooms, community, and homes to create an emotional intelligence culture with or without a curriculum.

Tell us about yourself

I'm a Certified Emotional Wellness + Life Coach, Hypnotherapist, Speaker, a proud mama of 4, wife, grandmother specializing in speech therapy, and founder of the Thrive in EQ program. I'm fiercely committed to helping parents, business leaders, adults, and teens discover coping tools that work for them to REDUCE stress, RELIEVE anxiety, REFRAME negative thoughts, and sleep better so they can feel good on the inside and out, live happier, more fulfilled lives, and show up with confidence as they desire to in relationships, at school, work, marriages, and public speaking. I started my career working in schools doing speech therapy.

Due to the epidemic of stress in the world and anxiety being at an all-time high, I am passionate about helping people with coping tools to have a better relationship with their emotions, reduce stress, relieve anxiety, release self-doubt, to experience more happiness. Personally, I had to learn how to parent with EQ daily to help my son when his anxiety intensified upon entering high school and led to having anxiety attacks at school. This was the beginning of my learning the value of practicing and parenting with EQ. I do the hard inner work daily to get emotionally fit in my body, mind, and heart and model the behavior I wish for my son and others to rise through adversity, even in times of stress.

After working with numerous people who struggle with stress, anxiety, burnout, and confidence in my life, I stopped short of pursuing how they want to show up in their own life, in parenting, careers, sports, families, community relationships, school, etc. and enjoying a quality of life because of fear, negative self-talk (inner bully/limiting belief) thoughts, and pushing away emotions.

I saw the need for practicing emotional intelligence; more honest conversations about feeling and honoring all emotions, even the unpleasant ones; facing them head-on; moving through their discomfort of them so they don’t call the shots on who you are and how you live. It was the start of creating an emotional wellness program to help people of all ages learn the skills, mindset, and coping tools to live in emotional freedom.

What's your biggest accomplishment as a business owner?

My biggest achievement is creating a certification program for those who want to become emotional wellness coaches. I will be sharing all the tools and strategies I learned from my speech pathology degree, NLP, hypnosis, and EQ Practitioner training with coaches to teach them how to coach people to live in emotional freedom, for coaches to add emotional wellness to their current coaching or for new coaches who want to coach others in emotional intelligence and emotional freedom techniques.

What's one of the hardest things that come with being a business owner?

Overcoming limiting beliefs and facing fears and anxiety. What helped me was fighting back against those false beliefs, practicing EQ daily; focusing on my values; aligning my behavior to my values; which I serve, and my purpose of helping people live in emotional freedom.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't compare yourself to others who are a step or two ahead of you. Just get started on your purpose and show up to serve people. The right tribe will follow you.
  2. You have unique gifts that are meant to be shared with the world. You don't have to do it alone. Invest in a mentor or coach. Surround yourself with a community that will support you and helps you get started.
  3. To be successful in business, we must take care of our mental wellness daily and put it on our to-do list as a priority. Do a body scan throughout the day to manage your mindset, feel and process your feelings, and have coping tools at the ready to help you manage stress so you can show up with confidence as you desire.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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