Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Cosmo Wollan, Senior Executive of Synergy Cubed, located in Margate, FL, USA.
What's your business, and who are your customers?
Synergy Cubed is a consulting firm specializing in helping fitness businesses become more profitable by developing profit centers, implementing medically directed fitness services integration, optimizing revenue streams, and providing a new approach to fitness facility memberships and fee-based fitness services sales training.
Our ideal customers are any commercial health club, fitness studio, medical fitness facility, parks & rec fitness center, or fitness franchise (at the corporate level.)
Tell us about yourself
I started MANY years ago in NYC as a Group Exercise Instructor. After several years as an instructor for some of the city's best and best-known facilities, I began to create new class formats and the training to accompany them. Within a few years, I developed 10 workshops that were CEC accredited through ACE, AFAA, AAAI/ICSM, and ACSM.
That led me to open a consulting business to bring the workshops to some national conferences and other facilities outside the ones where I was already teaching. After almost 30 years, I remain motivated by the desire to bring better systems and more effective business operations to whomever I can and (for the past 6 years) to bring medically directed fitness services to the commercial health club world.
What's your biggest accomplishment as a business owner?
After 30 years and many successes on many levels, one of my most notable is that I have recently been recognized as a Fellow by the Medical Fitness Association.
What's one of the hardest things that come with being a business owner?
Probably the hardest thing about consulting is the unpredictability of the revenue.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
In a nutshell, plan well ahead, prepare for as many contingencies as you can, and always be prepared to make mistakes learn from them, and forge ahead.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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