Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Emma Irvine, owner of Sweet Something, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

Sweet Somethings is a one-stop-shop for creating memorable moments for any occasion. We believe life is worth celebrating, whether you have a reason to celebrate or not; Sweet Somethings makes celebrations easy. Everything you need is all in one place; start with your cake, pick your candles, and move on to our party accessories. Our bakery specializes in bespoke cakes and delicious sweet treats. Our customers are foodies from all over Vancouver and beyond.

Tell us about yourself

I was 19 years old and a 3rd-year university student when I decided to open this business. It was a whirlwind starting Sweet Something. I had no idea what I was doing. I was so sure I was going to be an easy success, but MAN, was I wrong. Opening this business has been the most humbling and challenging experience of my life; however, I have learned and grown more than I could have ever imagined.

What's your biggest accomplishment as a business owner?

Surviving COVID-19 in the food industry~ We all faced unprecedented changes in our day-to-day lives, and it was no different in my business. I knew that I had to pivot my business in order to survive. I took a huge risk and turned my coffee shop into a bakery that specializes in cakes that are mostly sold online...limiting the need for customers to enter into the store.

What's one of the hardest things that come with being a business owner?

The work never stops. I have always enjoyed working, and I thrive when a problem needs solving; however, everything falls on you when you are the lifeline of your business. My business was always my priority. One time I showed up late to my own birthday party because I had to complete an order a team member missed.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research.
  2. Make sure you are truly passionate about whatever you do.
  3. Make a plan but always be ready for change- you never know what's around the corner (like a global pandemic).

Where can people find you and your business?

Website: https://www.sweetsomething.ca/
Instagram: https://www.instagram.com/sweetsomethingvancouver/


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.