Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kelly Hefford, Owner of Sweet Pea Yoga & Wellness, located in Denfield, ON, Canada.
What's your business, and who are your customers?
My business is Sweet Pea Yoga & Wellness. My customers are everyone! What do I mean by that? Anyone that wants to learn yoga or even those who currently practice. I teach kids all the way up to seniors.
Tell us about yourself
I started my yoga journey right after having my daughter. My sister brought me to a local gym to try it. I fell in love with the journey! After years of practicing, I knew I wanted to teach it. Yoga has helped me through my anxiety disorder, postpartum after having my youngest child, and overall relaxed me. I wanted to bring this joy I feel with yoga into other people's lives.
In Aug 2020, I signed up to do my 200 RYT and completed it in October 2020. I then started Yoga with Kellz during the pandemic, and it was a huge success. I have now grown so much from going online to being back in person. I decided it was time to rebrand myself to Sweet Pea Yoga & Wellness.
Lastly, in June 2022, I became a Zumba Basic 1 instructor as dancing and exercise are great for wellness that aligns with my business!
What's your biggest accomplishment as a business owner?
Having students come to me after class and tell me how much they enjoyed it. It means so much that I bring something to their day!
What's one of the hardest things that come with being a business owner?
Finances and marketing. For me, I have to book venues and ensure that I charge the correct amount to pay for the space while ensuring I am making a profit to grow. Marketing is tough because yoga is huge and growing more and more. Having to find why I am different is essential to my business!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't rush into anything! Take baby steps with everything.
- Sit down and think about how you will be different from other products/services. Show people how unique you are!
- Budget. Make sure you have the funds to be able to grow before jumping into the deep end of your business.
Is there anything else you'd like to share?
I have loved my business and always will. Have I learned a lot? Absolutely! That's the best part of business... you always learn and grow!
Where can people find you and your business?
Website: https://www.sweetpeawellness.ca/
Facebook: https://www.facebook.com/sweetpeayw
Instagram: https://www.instagram.com/sweetpeayw/
LinkedIn: https://www.linkedin.com/in/spyw/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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