Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Susan LoPresti, founder of Susan LoPresti Wellness, Mind Body & Soul, located in Bayside, NY, USA.
What's your business, and who are your customers?
I am a Holistic Health Coach, Reiki & Meditation Practitioner. I help midlife women who notice changes in how they look and feel to rejuvenate themselves through very simple diet and lifestyle changes. Good health does not need to be complicated with strict and rigid diets. It's about getting back to basics and whole foods to nourish your body inside and out.
Midlife is a wonderful time of life and meant to be enjoyed to the fullest. We have come so far as women in this ride called life, and this is our time to reclaim our health and all the parts of ourselves that have been ignored for so long while we were busy getting on with life.
We will learn to honor ourselves as we have others for so long. Health is holistic and cannot solely be achieved just by the food on our plates.
Tell us about yourself
In my mid 40's, I was going through a divorce, selling my house, and in a job I hated. Needless to say, life was not that simple back then. I developed a great deal of health issues during this time. I was getting migraine headaches a few times per month, I had insomnia, vertigo, anxiety, weight gain, hot flashes, night sweats, complete body aches, gut issues, and brain fog, just to name a few.
When I started seeing doctors for help with all my conditions, I kept getting the same answer, and that was that it was normal for a woman my age to be experiencing these very "normal" symptoms, and eventually, they will begin to get easier to live with.
I could not accept that as an answer and live in the misery I was feeling. I eventually found a Functional Medicine Doctor who helped me reclaim my health and life by changing my diet and lifestyle and learning to honor myself and pay attention to my needs. Self-care became a big part of my life, and I realized it was doing small things each day that provided the greatest rewards. It doesn't have to be complicated or add stress to your life. It's about making life easier for us.
I thought about all the women who are like me in midlife and suffering and got the same answers I did, and they decided to accept those answers as their new reality. I wanted to help women know that it doesn't have to be their new reality, and midlife could actually become the best time in our lives.
What's your biggest accomplishment as a business owner?
My biggest accomplishment so far is when a client finds value in my coaching skills and the content we cover together. Seeing improvements in my clients is my greatest accomplishment so far. I also just started a Podcast not long ago, and although I am still working out some of the kinks in editing and sound, I am very proud of the talks and the value I am giving my listeners.
What's one of the hardest things that come with being a business owner?
The hardest thing that truly is a challenge for me is technology. For the time being, I am the entire back office, and I am a little bit tech challenged to say the least. I am a perfectionist sometimes and don't like to settle on poor-quality systems. I do think it is very important that I know how to do all of it, even if I eventually hire this work out. It's just time-consuming and doesn't fill me up the way working with women and creating programs for them does.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Know your Why, Have your why written down so when things get tough, you can fall back on the reason why you started your business.
- Consistency. Showing up even when you don't feel like it is so important to build momentum and keep you excited about the process.
- Believe in yourself. You may notice friends and family not being very supportive of a business you've started. Maybe they don't understand it, but what they think is not your business. Believe in yourself and your mission, and keep plugging away!
- Enjoy the ride. If you are not having fun and finding joy with the wins, then the business is not in alignment with who you are. Work should be fun, rewarding, and profitable.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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