Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Rob Quartly, founder of Grief Stories, located in Toronto, Ontario, Canada.

What's your business, and who are your customers?

Grief Stories is a free virtual resource created to help those who are grieving and all those who support grievers, including family, friends, and healthcare professionals. We offer relevant, evidence-based content, including information and insights from real people living with grief and healthcare professionals with expertise in grief work.

Our content library currently includes:
● Short videos (over 500)
● Podcast episodes
● Blog posts
● Practical tools people can explore, including music and writing

Tell us about yourself

Sean, a good friend of mine’s wife, Suzy, developed very aggressive triple-negative breast cancer. She tried traditional and non-traditional health care. She was an amazing fighter. But after two years, she died at home surrounded by friends and family, So Sean lost his beautiful wife, his soul mate Suzy to cancer.

He was alone, did not understand what happened, and in grief. I’d check in with him, and he’d say he was doing all the “right” things. Individual therapy and group therapy, and had great support from friends and family. But mostly found himself awake at 3:00 am, surfing for content, trying to understand what he was going through. Who he was, who he is and will be.

Most of what he found was written gobs of text to wade through. There was a problem in grief he couldn’t read more than a paragraph. Especially alone at 3:00 am. I thought there might be an opportunity for the power of video stories to help people in grief. I told Sean, we’re filmmakers! Let’s make some films for people like you in pain, alone, and searching for answers. Enter, which we originally called 3 am.

What's your biggest accomplishment as a business owner?

Helping people in need.

What's one of the hardest things that come with being a business owner?

Fiscal sustainability.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Surround yourself with good people who care about the work.
  2. Be patient.
  3. Create feedback loops so you know what is working.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.