Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Savannah Nelson, Owner of Sunshine Creatives, LLC, located in Milwaukee, WI, USA.

What's your business, and who are your customers?

Sunshine Creatives is a content creation company centered on writing services, such as website blogging, newsletters, mailers, and social media management. We also offer rebranding packages to help launch a company, artist, or organization into its next phase. Sunshine Creatives is proud to work with clients of all industries who want to contract their writing needs. We've worked with insurance agencies, real estate agents, political campaigns, artists, fitness coaches, wedding shops, dental practices, travel magazines, and beyond.

Tell us about yourself

I love to say, "first and foremost: I'm a writer." Because even though I'm many things (a redhead, a wife to my high school sweetheart, a dog owner, a sunshine lover, and someone who loves to travel), I think I'm a storyteller at my roots. What I love about Sunshine Creatives is that I get to tell stories. I get to take information that matters and make it accessible for everyone while helping a client in the process.

What's your biggest accomplishment as a business owner?

My greatest accomplishment has been connecting my clients with their communities. One example was working with a political campaign and knowing that I contributed to an increase in voter turnout rates with our outreach and information. Another example has been translating important though sometimes difficult concepts into language that is accessible to everyone, such as explaining different forms of life insurance into easy-to-read, sharable infographics for social media.

What's one of the hardest things that comes with being a business owner?

Being a small business comes with a lot of pressure to perform. It's sink or swim, and that can be quite a challenge. However, it's thrilling not only to survive but also to find a groove and discover that you can thrive in difficulty.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Figure out what you're best at, and center your services on that. Think about what only you can offer, and build everything else around it.
  2. Get used to two uncomfortable things: self-promotion and rejection. You have to sell yourself and your services, and you also can't take it personally when your pitches don't pan out.
  3. If you do it, do it all the way. Dive in, and jump fully. It will take a lot of attention, time, energy, planning, and resources. See it all the way through, and don't lose sight of your "why."

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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