Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Candy Hoehn, owner of SugaShoc Photography, located in Doylestown, PA, USA.

What's your business, and who are your customers?

I am a portrait photographer specializing in photographing maternity, newborn & boudoir sessions. My clients are usually women & their families.

Tell us about yourself

I started photography about 14 years ago, just photographing my children and our lives together. When I decided to start my photography business, photographing other families and their kids made me love my job even more when I realized that these photos were treasured gifts to my clients!

What's your biggest accomplishment as a business owner?

I would say that purchasing a building and opening up my studio in Downtown Doylestown has been my biggest accomplishment. To have a dedicated place that my clients can go to and have fun in was a special part of why I wanted the separate space. Having an entire floor full of props & gowns, and outfits is also amazing because I used to store everything tucked away in closets & boxes, and now my clients can see everything!

What's one of the hardest things that comes with being a business owner?

Being able to flow with the tide. It is not always easy being an entrepreneur. You have to be strong enough to know that you have to ride the waves of the high highs and the low lows. Being able to fail and pick yourself back up again and keep moving forward is not always easy.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You have to love what you do. Have a passion for it. If you don't, you will not be successful.
  2. Know when to say No. It is very difficult for me to say No to someone, but if you own your own business, you have to learn to say No sometimes, or you will get overwhelmed.
  3. Be kind to yourself. You will fail. You will fall. Not everything you do will be a success. But if you are kind to yourself, you will be able to pick yourself up and try again.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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