Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Julia Carter, founder of Successful & Smart Business Coaching, located in Longford Mills, ON, Canada.
What's your business, and who are your customers?
Successful & Smart Business Coaching transforms the mindsets of ambitious women solo business owners to operate in a state of abundance. This enables them to expand their visions and operations, make the impact they desire, and finally put an end to playing small living within what they think they should do.
Tell us about yourself
I'm Julia Katsivo Carter, a Holistic Business Coach and Founder of Successful & Smart Business Coaching. I bring several advanced mindset coaching certifications and over twenty years of experience in sales, marketing, systems, and process development (constant learner here, anyone else?)
In 2014, I left my comfortable Federal government job at the Canada Revenue Agency to do this full-time, and doing this work is one of my happy places. I'm motivated by the women out there building their dreams through businesses and wanting to do so holistically without sacrificing freedom.
What's your biggest accomplishment as a business owner?
Watching women make $150K within a year when they'd never made that kind of money for themselves through their business.
What's one of the hardest things that come with being a business owner?
Showing up every day no matter what is one of the hardest things.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Narrow down the 20% of clients that bring in 80% of the money and write down the customer journey from their point of view. How did they find you? What were they doing? What were they thinking? What about you specifically called them? What day/time was it? What was the first step? What were the results? What happened next? What were the results? What was the time between? Use this information to decide your marketing plan, including channels, posting time, etc., and the kind of content that will drive traffic through freebies and other avenues.
- To stay on top of your productivity even without a plan or rigid structure, decide on your three non-negotiables in the important parts of your life. Every day, decide on three non-negotiables based on the overall goals.
- Even if you'd like to be a one-stop-shop and show your potential clients that you get it and are there to help them solve it all, choose one main product/service to lead.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.