Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jerry Weissman, Founder of SUASIVE, Inc., located in San Francisco, CA, USA.

What's your business, and who are your customers?

Suasive, Inc. is a communication and presentation training company that provides a rich set of proven techniques and coaching to enable people to optimize their skills and produce positive results. Our customers are primarily in the technology, life sciences, and financial sectors however, our methodology is universal and can help everyone become a better communicator.

Tell us about yourself

My current career kickstarted during my time as a producer and director of news and public affairs programs at CBS in New York. I learned professional communication techniques and skills that I brought to the business community and quickly discovered that they were a disruptive improvement over legacy practices. What motivates me is putting those disruptive techniques into practice to enable people to improve and transform their skills.

What's your biggest accomplishment as a business owner?

Establishing new methods to replace embedded legacy practices.

What's one of the hardest things that come with being a business owner?

Maintaining quality across the board.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

First, forget the clock and the calendar, do what it takes to attend to your business. Second, always put the customer first. Third, expect setbacks and plan to push past them.

Is there anything else you'd like to share?

The most frequent question I get is, "What is the most common mistake presenters make?" And my answer is the lack of attention to the audience's needs. Put another way, selling features rather than benefits. That's why every technique we offer at Suasive is grounded in what we call Audience Advocacy. Advocate what your audience wants more than what you want.

Where can people find you and your business?

Website: https://suasive.com/
Facebook: https://www.facebook.com/suasiveinc/
Twitter: https://twitter.com/suasiveinc
LinkedIn: https://www.linkedin.com/in/jerryweissman/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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