Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Sandra Smith, CEO of StyleSandra | Personal Styling Service, located in Montreal, QC, Canada.

What's your business, and who are your customers?

Do you wish you knew how to dress for your body shape? Know how to put your looks together? Have the confidence to say your look and style are on point? I have a service that solves all of these! For busy medium-size companies/entrepreneurs who don't have the time to consider their personal style brand. Our service assists, coaches & aligns. Unlike our competition, we have a strong business background to understand the needs. And with our unique app, clients can assess their clothing investments and enjoy personalized styled looks.

Tell us about yourself

Strong & talented businesswoman and mother of two, I have worked in the style industry for more than 20 years. Successfully assisted clients across Canada, the USA, and Europe, as a personal stylist helping with truly life-changing transformations.

Gaining experience as an international business coach Sandra has an uncanny ability to quickly look at someone and know how to bring out their best features. One client once referred me as a Wardrobe Psychologist, and the term has stuck with me. Styling is a gift, and I am super grateful that I can offer this beautiful gift of beauty to you.

What's your biggest accomplishment as a business owner?

Imagine being able to relive your greatest accomplishments every day with your clients. When you put on a piece of clothing, and you see for the first time that it fits and suits you. That you don't see that body part that you abhor. And how maybe you are more beautiful than you ever imagined.

What's one of the hardest things that come with being a business owner?

Doing everything. I have spent years creating a set of values, integrity, and ways to work with clients. And wanting to grow your business to impact more lives means I need to let go and trust the people I bring on. The hardest thing is knowing that a client may not be satisfied with my company because of a blunder that an employee did or said or did not do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

To start a business is to know your passion. To run your business is to want to make a difference with your product or service. To grow your business, be consistent and brave. To increase your prices or to say 'no' to those who don't fit into your type of client. That thing you love to do, there are people who don't love doing it. Sharpen your pencil and create something and share your gift.

Is there anything else you'd like to share?

Remember that time when you were getting ready to go out? You spray some perfume, add all your favorite make-up and finish with your outfit. Do you recall that feeling? You felt incredible. Now imagine there is a way for you to feel that way every single day. It is true. I feel it, and I love sharing how to with others.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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