Interested in starting your own entrepreneurial journey in coaching but unsure what to expect? Then read up on our interview with Deborah Moore, founder of Strongr, located in Toronto, ON, Canada.

What's your business, and who are your customers?

I provide Mindset & Wellness Coaching to women aged 40 & over who are looking to break through personal, professional & wellness barriers. My focus is on empowering mid-life women to be strong, confident & successful through strength, wellness, and mindset & habit shifts.

Tell us about yourself

I'm a 52-year-old lifelong athlete and former marketing executive who, quite honestly, got tired of everyone (society, peers, colleagues) seeing women of my age as increasingly insignificant. It's as if we are all "fading away" and assumed to be weakening, less relevant, and at the end of our contribution to the world. What changed my own mindset? I took up the sport of CrossFit at age 49 and was empowered by the feeling of lifting heavy weights - it completely changed the way I saw myself, and I want that for other women of my age.

What's your biggest accomplishment as a business owner?

The part that hits me hardest and makes me most proud is the messages I get from other women in their 40s and 50s. They tell me daily that I inspire them to be proud of themselves, their achievements, and their bodies. My proudest moment was when someone messaged me to tell me that I had brought them through a tough period after escaping a domestic abuse situation and had helped inspire them to stay strong after such trauma.

What's one of the hardest things that come with being a business owner?

It's mostly a solo endeavor in my case, and often it's hard to balance ALL of it. I'm sure the next hardest thing will be "letting go" of control of parts of my business when I take on employees or partnerships ;)

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just start - be scared but do it anyway because the worst thing would be to wonder, "what if"?
  2. Ask for advice and help from EVERYONE to gather information, but make the key decisions using your instincts and informed analysis.
  3. Accept that there will be failures, but look at them as learning rather than a personal deficit - be humble ;).

Is there anything else you'd like to share?

Yes! It's NEVER too late to start a business or a new venture. I have started a number of entrepreneurial projects over the years, and this latest one I started at age 51! I'll never put a stop to my creative thinking - it's what keeps ME alive and relevant.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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