Interested in starting your own entrepreneurial journey in clothing line but unsure what to expect? Then read up on our interview with Jason King, Owner of Strong Proud Dangerous, located in Santa Fe, TN, USA.

What's your business, and who are your customers?

We sell great fitting, super soft, and comfortable apparel with meaning to like-minded individuals on the path of self-improvement. We strive to be better Men, Husbands, Fathers, and leaders in our society and motivate others to take charge and become the best version of themselves for their future and future generations.

Tell us about yourself

Being raised by my Grandmother, I always carried the fact I had no real male influence or Father figure. But then I realized I had uncles and cousins and John Wayne and Matt Dillon, and they did the right thing despite how difficult it might be or how they may be viewed by the masses. With this, I formed myself, and with the birth of my son Jacob with my beautiful wife, I began to strive to be everything I needed in a Father. I realized that I am not perfect, nor will he be, but this company and our apparel serve as great-looking reminders to strive to be our best.

There have been several mornings where it was difficult to make a move, but every customer who reaches out to share how we helped them to gear up and get better, in turn, fuels my efforts to continue to help and encourage as many people as possible.

What's your biggest accomplishment as a business owner?

Overcoming the fear and doubt to just get started. Encouraging a man to take his place as a father after several wasted years and seeing them in photos together is one of the greatest accomplishments of my life.

What's one of the hardest things that come with being a business owner?

I find that I struggle with every aspect at times because it means so much to me. We have a powerful name that is open to interpretation, and with some current events and negativity associated with our name, we struggle with judgment and hate but revile in the opportunity to explain and encourage others to join our mission.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Don't sweat the small stuff. Get your licenses and everything to run your business legally and jump in.

Is there anything else you'd like to share?

Owning a small business has opened my eyes to the world of small business and has made me a better small business customer.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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