Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Natasha Nikolaeva, Co-Founder of STRETCHIT, located in New York, NY, USA.
What's your business, and who are your customers?
STRETCHIT app is a direct method for improving flexibility and health through goal-oriented video classes. World-class flexibility instruction, beautiful videos with descriptive voice cues, flexibility challenges, personalized training recommendations, progress tracking, and more! Our customers are women and men 18-50+ years old who want to move better, feel better, and sleep better.
Tell us about yourself
I started stretching at 30, and my sister Marina started at 28. Little did we know that it would lead us to risk everything and start an app. That included leaving our well-paying jobs and even selling an apartment to fund the project. All that with no prior experience in app development. But what a ride it's been!
Launched in 2016, STRETCHIT has been evolving ever since. We've listened to our users and added Absolute Beginner classes to help those who never stretched before fall in love with stretching. We've also added flexibility and mobility programs and personal training recommendations to help you finally make stretching a habit and reach your full movement potential.
As STRETCHIT continued to grow, we welcomed Alicia Archer to our team and have been releasing new classes on a weekly basis. We're passionate about stretching not only because it helps you move better and makes you stronger, more flexible, and able to master circus-style moves. But it also makes you feel (and sleep!) better. It makes you feel connected to your body. And when you make it a habit, your body starts craving it. Stretching is hugely underrated, and we're here to change that!
What's your biggest accomplishment as a business owner?
I'm proud that we've created the best stretching program out there and made it available to people all over the world through the STRETCHIT app.
What's one of the hardest things that come with being a business owner?
One of the hardest things that comes with being a business owner is the responsibility for employees, contractors, and customers. It's this feeling that so many people rely on you, and you can't let them down.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Start NOW. Don't wait until the circumstances are right. You'll have to wait forever. The sooner you start, the sooner you'll get the results.
- Don't try to be perfect. Focus on being good enough and grow from there.
- Delegate as much as you can. It may be hard in the beginning, but in the long run, it's really important to have a team so that you can focus on the big picture.
Where can people find you and your business?
Website: https://stretchitapp.com/
Facebook: https://www.facebook.com/stretchitapp/
Instagram: https://www.instagram.com/stretchitapp/
Twitter: https://twitter.com/stretchitapp
LinkedIn: https://www.linkedin.com/company/stretchit-inc/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.