Interested in starting your own entrepreneurial journey in health & fitness, but not sure what to expect? Then read up on our interview with Brandon Cullen, co-founder, and chief concept officer of MADabolic, Charlotte, NC, USA.

Tell us all about your business...

MADabolic is the industry’s first and only Strength-Driven Interval Training franchise, leveling up the group fitness standard for the everyday go-getter.

What's your background and motivation to grow as a solopreneur?

In search of life's [im]perfect soundtrack, I bring an edgy approach to entrepreneurship through the valuable experience I've earned as a professional athlete turned business owner. I host an entrepreneurial-inspired podcast, Playing Guilty, and am the co-founder and chief concept officer of MADabolic—the industry's first and only strength-driven interval training franchise.~ MADabolic, LLC.

What's your biggest accomplishment as a business owner?

Still working on it - hahaha. We currently have 15 locations open, 35 in development, and our goal is to open 200 successful units in under five years. I think I'm still chasing my most significant accomplishment.

What's one of the hardest things that come with being a solopreneur?

Being a leader is one thing, but managing people is the hardest thing, in my opinion. We all come from different backgrounds, different family dynamics, and we all have unique strengths and weaknesses. Decoding that equation is a particular skill set that I am still working on.

What are the top tips you'd give to anyone looking to start, run or grow a small business today?

Learn to prioritize what is essential, leverage your reach, and stay in your lane.

Is there anything else you'd like to share?

I was recently asked to be one of the co-authors for a book titled "Winner's Mindset," set to hit newsstands Tuesday, October 25th.Winner's Mindset: Peak Performance Strategies for Success

My specific chapter highlights some lessons I learned as an amateur hockey player. I also discussed many of these similar themes in my TEDx Charlotte talk. Life Lessons from the Minors:

Where can people find you online?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.