Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Alex Demczak, Owner of Streamline Books, located in Kansas City, KS, USA.

What's your business, and who are your customers?

Streamline Books helps authors write, edit, and publish their books in a 16-week process. We are a turnkey book publishing service that allows authors from start to finish. Our customers are thought leaders, keynote speakers, business professionals, and athletes who want to share their stories with the world.

We also love highlighting stories from frontline workers such as former military, nurses, teachers, etc. People go above and beyond and are on the "front lines!" 81% want to write a book someday, and only 1% write a book each year. Our team at Streamline Books wants to narrow that gap.

Many authors we work with want to write a book to boost their credibility in their field, get paid speaking engagements, or attract new clients to their business. We tell people that a book is the new business card. A book is a hook that connects people to your content and message.

Tell us about yourself

I am the author of two books. Thrive U and The Sale. I loved the process and have always tried to help others going through the process. Two years ago, I read a book that my co-founder Will Severns wrote.

We reconnected and started to dream about what it could look like to help others write and publish their own book. We are constantly amazed at how many amazing people we get to help share their message with the world, and we are just getting started!

What's your biggest accomplishment as a business owner?

We recently decided on a company verse that directs our business operations. The poem is Proverbs 31:8-9 which says, "Open your mouth for the mute, for the rights of all who are destitute. Defend the rights of the poor and needy." We believe many people are "on mute" from a cultural standpoint, and we want to help those people share their stories with the world.

What's one of the hardest things that comes with being a business owner?

The hardest thing for me is being able to "shut it off." I am a former college athlete who applies the same mentality to my business. That is a great thing, but sometimes I push too hard and neglect the things that matter most. It would be a shame to build a great business, look back, and regret how we did it. We want to grow slowly and responsibly and make the most significant impact possible!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't try to do everything alone. I am amazed at how talented my co-founder is at things that I am terrible at. It is cool to watch our team of project managers, writers, and editors who can use their expertise to help others. Bring people around you who are way more skilled and talented than you are!
  2. Just get started. If you want to try something, don't let fear hold you back. It is way better to give something a try and fail than never to try and always live with regret. Sometimes the pain of regret is more significant than anything else. Go for it and see what happens. You might surprise yourself.
  3. Niche Down: Lately, we have learned that the more we niche down in our business, the more we grow and scale. It is easy to believe that your product or service is for everyone. The reality is that it isn't. The quicker you can define your ideal customer or client, the faster you can start growing.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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