Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Cody Adams, owner of Storyscape Design, located in Kenosha, WI, USA.
What's your business, and who are your customers?
I help busy B2Bs digitize their training, processes, and marketing so that they lighten manager workload, boost workplace effectiveness, and share their value in a 21st-century marketplace.
Tell us about yourself
My Origin Story:
🎬 ACT I
- As a teen, I discovered my passion is to help people better themselves so that we better the world around us. So I chose a career in compulsory education as a History & Theater Teacher.
- I pursued those subjects of study at a Bible college in northern Wisconsin, graduating with a BA for each.
- Sadly, just after four months into my first teaching job, the industry-standard inflexibility and untamed stresses eroded my health, relationships, and passion. Something had to change.
🎬 ACT II
- For several yrs, I explored the landscape of learning through tutoring, subbing, & also Museum Education. After 2 yrs at a Museum, I found the career is not sustainable & scalable within the current industry. While it was a dream job, I was forced to look elsewhere.
- Temporarily, I went back to the classroom as a part-time Substitute. Then the government's response to COVID displaced most part-time Subs. So I found work where I could: two entry-level retail jobs just to pay the bills.
- A yr later, I incidentally connected with an experienced corporate trainer who offered to mentor me. He brought me alongside his team at a large company for six months as a sub-contracted Instructional Designer (view his recommendation towards the end of my profile).
- While I gleaned valuable experiences, I also learned that large corporations often bar Learning & Development professionals from the end-to-end design process and levy shortsighted expectations that hinder outcomes for all parties involved.
🎬 ACT III
- Then I discovered a way to work directly with the top decision-makers from the entire lifecycle of the people development process: Work with Small Business Owners & Entrepreneurs! In October 2021, I started my own LLC called Storyscape Design. I help busy B2Bs digitize their training, processes, and marketing so that they lighten manager workload, boost workplace effectiveness, and share their value in a 21st-century marketplace.
- I also work alongside Tait Media as a Part-Time Instructional & Graphics Designer. Together, we help company leaders communicate their authentic selves through digital media in order to build trust and community from a Christian worldview.
- Ultimately, my WHY is to help leaders model STORY wisdom so that we balance our world with grace and truth.
What's your biggest accomplishment as a business owner?
Owning a business is my biggest accomplishment as a business owner!
What's one of the hardest things that comes with being a business owner?
Finding time to properly invest in social media marketing with video. It takes incredible planning and discipline to do it regularly and with quality.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Follow and study Simon Sinek and his work on Business Vision, Mission, & Culture. Follow and study Chris Do & The Futur for Savvy Business Practices. Follow and study GaryVee & VaynerMedia for Marketing and Sales Advice.
Where can people find you and your business?
Website: https://linktr.ee/storyscapedesign
Instagram: https://www.instagram.com/storyscapedesign/
Twitter: https://twitter.com/storyscape_
LinkedIn: https://www.linkedin.com/in/storyscapedesign/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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