Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Steven Pigozzo, consultant and coach at Scuderia Coaching, located in Nashville, TN, USA.

What's your business, and who are your customers?

I consult car dealerships on process improvement & I also provide management & sales training. I also sell software; The Next Up, Aithr, and Carpraze are 3 of the best software options for automotive retailers in North America. With a combination of experience, contacts, and knowledge, I help my clients be proactive rather than reactive by achieving efficiency and accountability in the sales department.

My book BUY or DIE the most important topics and best practices for use on any automotive sales floor. Be your own BOSS, be your own motivator, be prepared, and most importantly, have a plan! It’s available on amazon. Article in Canadian Auto Dealer by Perry Lefko.

Tell us about yourself

My business was started by necessity when my contract was no longer extended with my employer. Necessity is the mother of invention, as they say. Nothing motivates me more than myself. If I can’t find the mindset, I’ll push myself physically and let it find me. One has to have a belief in themselves and what they’re doing in order to sell a client on their services.

What's your biggest accomplishment as a business owner?

Like many self-employed people, my biggest accomplishment has been to remain self-employed. Through many hours, calls, emails, campaigns, and conversations, we try to build lasting relationships with our customers. These relationships are built on trust but also on results. Ultimately, they speak for themselves.

What's one of the hardest things that comes with being a business owner?

(See Answer above) It’s a grind. That’s the ONE downside!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Your biggest worries are nothing to worry about.
  2. You’ll never see the stuff you should worry about coming.
  3. Don’t worry about it; just do the work and keep at it.

Where can people find you and your business?

Website: https://www.scuderiacoaching.com/
Facebook: https://www.facebook.com/spigozzo
Instagram: https://www.instagram.com/steven_pigozzo/
LinkedIn: https://www.linkedin.com/in/scuderia/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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