Interested in starting your own entrepreneurial journey in marketing services but unsure what to expect? Then read up on our interview with Kaitlyn Navarro, CEO of Stellar Connexions Inc, located in Guelph, ON, Canada.

What's your business, and who are your customers?

At Stellar Connexions, our goal is to help local businesses extend their reach while maintaining their local authenticity and essence through digital marketing strategies. We focus on building up local businesses which will positively impact the community and economy.

Tell us about yourself

I took an interest in the digital marketing industry when the pandemic hit. Having a career in the healthcare field for most of my working career and the complexities brought forth with the pandemic, I did not want the fate of my career to be determined by the government. I wanted more stability for my growing family. I realized that a lot of businesses were shutting down, owners were taking second mortgages on their homes, or getting very creative by selling baked goods and running fundraisers to keep their business, their PASSIONS, alive. I started to look for ways that I could help local businesses while creating my own, and so, the idea of Stellar Connexions was born.

As the founder and CEO of Stellar Connexions Inc., my passion aligns with my mission and vision of helping local businesses build and grow their business to the point where they inspire others to live to their full potential. I value people and am invested in helping build up our local communities and entrepreneurs with a genuine passion for their services. Knowing that I am helping someone achieve their dreams of financial freedom by scaling their business through digital marketing solutions motivates me every day! Digital Marketing is what I do; helping entrepreneurs create waves in their communities is who I am.

What's your biggest accomplishment as a business owner?

I would have to say my biggest accomplishment is honestly the connections that I make and the lives I am able to positively impact by being an effective consultant. There is no greater feeling of accomplishment than servicing others, as it creates a ripple effect.

What's one of the hardest things that comes with being a business owner?

One of the hardest things about being a business owner is delegating. It really is so hard to give certain tasks to others who may not have the same passion as you do; this is your baby, after all. However, if you have a good hiring process, you will find someone who will do about 80% of what you do, and you have to learn to be okay with that. If you do not delegate, then YOU are the limiting factor to the success of your business, as it is not scalable if you are doing everything yourself.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Delegate, Delegate, Delegate! Delegate from the start so that you get used to delegating, as the longer you hold onto a project, the harder it is to pass it along to someone else. This allows you to focus on the parts of your business that have the highest return on investment (ROI) so that you can scale your business more quickly.
  2. Put together standard operating procedures so that the training process goes smoothly, all staff receives the same training, and staff can train other staff easily. Having standard operating procedures also makes your business more valuable as if you were to sell it without having standard operating procedures in place, you take all of that knowledge with you, and the business is worth pennies. Write down all of your processes as you go so that you don't have to scramble to put them together later on and potentially miss vital information.
  3. Never stop growing. When I say this, I mean it in all aspects of your life. If you are not putting forth the effort to grow yourself as a person, your business will not grow. Put time aside daily to improve yourself, your relationships, and your business. This can be done through reading, listening to a podcast, or taking the time to actually connect and build relationships. Never let yourself be the smartest person in the room; find others you can learn from to continue to grow. These are crucial in your growth and the growth of your business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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