Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Bylle Stasi, Owner of STAY. Cosmetics and Lashes, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

STAY Cosmetics is an LA-based lash and permanent make-up studio specializing in gorgeous and wispy eyelashes. We make our own product line for our clients and for other lash artists to purchase. We have been in West Hollywood since 2013 and have done thousands of sets of eyelashes.

Tell us about yourself

My business was sort of started by accident. I was a hair and make-up artist for several years when I came across a client from London who was wearing lash extensions. They were so beautiful. I flew there, took a course, and then began practicing on anyone who would let me. Once clients found out I was doing it, I couldn't get them to wait. They wanted them immediately, forcing me to get good at it quickly. Now, most of those clients still come to me for their lashes, and I feel like they are a part of my life.

What's your biggest accomplishment as a business owner?

Surviving the pandemic is something I consider to be a huge accomplishment. There was no way to plan, and we were forced to close for so long. So many businesses did not survive, and I am so grateful to still be here.

What's one of the hardest things that come with being a business owner?

Time is a difficult thing to find as a small business owner, so the fact that you are never certain if you are spending time in a way that supports your business is a challenge. Things like Google and social media can consume so much time for very few results, but they must be done. It would be nice to have the formula to follow, but it doesn't exist.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Make sure you like people. At the end of the day, it is people who support you, so if you don't play well with others, it's best to work for someone else.

Is there anything else you'd like to share?

STAY cosmetics is very lash artist-friendly. We offer a free sample kit of glue and lashes to all local Los Angeles eyelash technicians.

Where can people find you and your business?


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