Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Shannon Henry, Founder of SRB Skin Care Inc., located in Frisco, TX, USA.
What's your business, and who are your customers?
Glimmer Goddess® is a family-owned small business dedicated to using only certified natural, organic, vegan ingredients. We are proud to be cruelty-free and handmade in small batches in the USA. At Glimmer Goddess®, we're devoted to creating products that meet the needs of specific skin types and address common concerns like aging, fine lines, dryness, eczema, and allergies.
Tell us about yourself
I have suffered from extreme eczema and skin allergies since I was a child, trying nearly every product on the market to address them. When I was young, my mom made homemade concoctions that I thought were a waste of time until… my skin actually healed!
Following my mom's "figure-out-a-solution" footsteps, I started making my own skincare products in college. After many years of creating products for myself and then seeing interest (and results!) from family and friends who used them, I knew it was time to bring these products to more people. And thus, Glimmer Goddess® was born.
Every Glimmer Goddess® product is an extension of that very first experience receiving skincare treatments from my mother as a child. I love to create products that truly help people have healthy skin.
What's your biggest accomplishment as a business owner?
As a small business owner with limited resources, I had to learn quickly to be extremely organized and efficient in everything I did. I created a system of inventory and product management that helps me to keep track of every aspect of product creation. This was time-consuming, but today this system has helped save countless unproductive hours of work.
What's one of the hardest things that comes with being a business owner?
I am competing head-to-head with big beauty brands with even larger budgets. Getting the word out about my products and why they are different than what you see in stores was and continues to be extremely challenging. Social media posting takes time and creativity, and without a budget to advertise, I've had to rely on my customers' word of mouth to help spread the word that Glimmer Goddess® is a trusted brand whose ownership is part of every aspect of the business.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Being a small business owner has many challenges. When asked how I was able to create a brand and build a prosperous business, my response was simple. Create a vision board - where do you see the business in 1, 2, 5, or 15 years? If you don't know something, don't be shy - reach out to other small businesses for guidance, you will be surprised at the willingness of people to give a few words of advice. Give it your all - every day! Never give up! Lastly, listen to your customers. Have a connection with your customer, and your brand will thrive.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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