Interested in starting your own entrepreneurial journey in floristry but unsure what to expect? Then read up on our interview with Leah Benarroch, floral designer of beanbotanics, based in Toronto, Ontario, Canada.
What's your business, and who are your customers?
I specialize in natural, eco-friendly, floral design, and my clients enjoy my sense of spirituality.
Tell us about yourself
Floral design is my passion; flowers and nature are like therapy for me. Being able to be the first person someone calls in a time of need can be very special. I enjoy bringing beauty into some of the hardest times of people's lives.
I first started in the industry on Valentine's Day of 2019; I got thrown into the busiest day of the year and walked away saying, "this is what I want to do for the rest of my life." I cannot bring to words the ease and comfort I feel when I design. I am a big believer in doing all things with great love, even things that may seem small.
What's your biggest accomplishment as a business owner?
I started this all on my own, with next to no money in the bank and a clear vision of what I wanted to achieve. My biggest accomplishment thus far; would have to be having high-end clients reach out directly to me and spread my name and business through networking. This right here is a huge accomplishment of mine as well; I never thought people would want to hear and learn more about this.
What's one of the hardest things that come with being a business owner?
Making the right decisions for you, your clients, and your shop. One of the most difficult things I had to learn was that in order to fully try something to the best of your ability, you may not always succeed.
I have to constantly make decisions on product, designs, and the shop layout, but I need to keep in mind that it still has to be appealing to my existing clients; and keep interest from the clients. Learning WHO your customers are; will always benefit you.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Three tips for anyone who would like to start a business; my first and biggest piece of advice is not to allow anyone to doubt, judge or criticise your decision. You are fully capable of being great on your own.
My second piece of advice is to always take constructive criticism into consideration and while dealing with clients.
Lastly, I would recommend that if this is something you’re doing out of love, passion, or interest, make sure to keep that point of view; the second you lose that interest and stop having fun is when you will notice an energy shift.
Is there anything else you'd like to share?
I would like to add that just about anyone is fully capable of running a successful business; your outcome will always match the energy you have put into the project. Make sure to stop and smell the roses once in a while.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
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