Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Matt Read, Co-Founder of Spatchcock Funk, located in Syracuse, NY, USA.
What's your business, and who are your customers?
Spatchcock Funk is an online and televised partying experience teaching viewers and users how to make the best food and drinks for their friends and family. We're storytellers, and food and cocktails are our mediums. Dope food + Strong Drinks = Great Stories. That's what we do, and that's how we roll.
Tell us about yourself
Alex and I founded this business together, two buddies that have always had fun partying and adventuring with our friends. As we were living our lives, we realized other people might be interested in this type of content, and it turned out that was true.
Our motivation really is when someone tells us they made something we demonstrated online or on TV or when a sponsor tells us about someone coming into their place and saying they saw their brand on our show.
What's your biggest accomplishment as a business owner?
Probably something that many small business owners say - actually making money! For us, the recipe really is patience, hard work, and a lot of faith to make something work.
On top of that, partnerships with giant brands like Tito's Vodka or being so engaged in the community have been our biggest wins and signs that we need to keep going and growing.
What's one of the hardest things that comes with being a business owner?
Time, and managing it, more precisely. Time is the biggest resource we all have, and we can't get more of it. You can make more money, but being able to find and dedicate the time to getting something alive and up and running is the biggest obstacle from our end.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be all in. If you want something to be real, no one else is going to believe in the brand unless you believe in it first. Once you're willing to tell others what you're doing, you'll have more confidence. Believe in what you're doing, or don't do it.
- Map out and set goals. Even if you don't reach them or end up pivoting, you'll have something to work for. Creating some Key Performance Indicators (for us, they are views, shares, mentions), sales goals, meetings, and things like that.
- Learn as much as you can. Look at other similar businesses or businesses with similar audiences. How did they get started? What makes their brand different? Learn about yourself and your product too. Where can you adjust and get better?
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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