Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Stephanie DiMaria, Founder of SoulShine Coaching Services, located in St. Petersburg, FL, USA.

What's your business, and who are your customers?

I am an LCSW in FL and a Mindset & Wellness Coach for women. I currently have an eight-week remote program and a self-navigated course available. The Self Identity Transformation Course teaches the basics of whole-self wellness, how to get clarity on your needs/goals, ways to navigate negative thoughts, and how to create a growth mindset. The Mindset & Wellness Coaching Program expands on that foundation and gives step-by-step directions to lasting improvements in your mental health, wellness, and overall quality of life. The goal is to simplify, minimize stress/barriers, and set yourself up for continued success.

Tell us about yourself

I became a mental health therapist focusing on trauma and behavior modification almost ten years ago. About five years ago, I branched out and added Mindset & Wellness Coaching as an opportunity to serve my clients in a way that meets their needs first, versus systematic requirements being the priority. I have always been passionate about advocating for others and sharing helpful knowledge. Seeing my work's positive impact on my clients is motivation enough to keep going and growing.

What's your biggest accomplishment as a business owner?

I would say my biggest accomplishment so far was taking the leap to work for myself. There have been a lot of growing pains, helpful lessons, and fluctuating results - but it has been an experience I'll always be grateful for. It has helped reinforce my patience, work ethic, and dedication to my clients.

What's one of the hardest things that come with being a business owner?

For me, one of the hardest things about my journey as a business owner was the lack of guidance and mentorship. Of course, there is the internet or programs/courses you can sign up for, but only I am doing exactly what I am doing. That leaves a lot of room for trial and error. Thankfully it is also a blessing because if I don't like something, I have the flexibility to change it at any point.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be authentic: Stay true to your values and embrace your personality! That's what people connect with.
  2. Make time for self-care and outlets: Running a business is no joke. It can be stressful, so it is important to prioritize your health.
  3. Perfect doesn't exist: Don't get stuck on making things "perfect." Sometimes it's helpful to roll with what you've got and update it down the road. Keep the momentum going!

Where can people find you and your business?

Website: https://www.letyoursoulsshine.com/
Facebook: https://www.facebook.com/SoulShineStephanie
Instagram: https://www.instagram.com/soulshine_stephanie/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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