Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Veronica Start, Founder and Course Creator of Soul Singer Coach, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

I'm a holistic vocal coach specializing in beginner-level pop singing. I offer virtual coaching and an online program called Sing with Soul in Seven Weeks providing the psycho-spiritual foundations of singing at all levels.

Tell us about yourself

I live in Vancouver, BC, and am a member of the Driftpile Cree Nation in Alberta. I offer a unique & insightful experiential perspective as an intergenerational residential school (trauma) survivor. These personal issues propelled my studies in psychology, trauma, and esoteric concepts in order to advance my life and vocal career.

I completely understand what it feels like to be shut down, feeling disempowered to sing or perform in public, and my goal is to help you understand that - with the right level of knowledge & encouragement - you CAN sing with SOUL! In order to overcome my own fears, I had to work very hard to gain the experience and skills needed to become a professional singer. My approach to building confidence in singing has been over 30 years in the making, and now, my mission is to demystify all the hype and bring the many benefits of singing to everyone.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is starting this business in the first place. It was and remained a big risk to put myself out there as a vocal coach, but I grow more into it every day.

What's one of the hardest things that come with being a business owner?

I believe the hardest thing is the patience to build your audience and to refine the services you're offering. The next challenge is finding the time to plan and create promotional content; however, this is always a pleasure!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Research who your audience is & the nature of the specific online platforms.
  2. Choose 1 or 2 social media platforms to dominate and not spread yourself too thin.
  3. It's OK to keep your day job as you transition from entrepreneur to worldwide business mogul.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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