Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Ashley DeLauro, Founder of Soul FIT Sisters, located in Westerly, RI, USA.

What's your business, and who are your customers?

Health and Wellness business. There are both men and women, but women outnumber men.

Tell us about yourself

My name is Ashley DeLauro. I'm a 34-year-old health coach who got hitched in September 2018. I reside in the smallest state in the United States – Rhode Island, and I absolutely love my town. My love for fitness and the gym started back when I was in high school (shout out to Cathedral High in Springfield, MA. Go Panthers!) My dad introduced me to my first Gold's Gym when I was a junior, and the rest is history. I don't want to bore you with all the details about how I've gotten to where I am today, so I'll try to keep this short and sweet.

I transform lives by coaching women on how to make their SOULS FIT. In 2019 my husband and I started trying to have a baby. We miscarried in March of that year then an ectopic pregnancy followed shortly after. So in January 2020, when we found out we were pregnant, this whole new sense of "being healthy" took over me.
I wanted to make sure everything I was putting on and in my body was safe for our unborn child. Then during my first trimester, I was experiencing a ton of digestive issues. So yes, my uncomfortableness ultimately led me to rip the Band-Aid and try out our Nutritional Bundle. It took me less than two weeks to become utterly obsessed with our products.  In 10 short months, I became a Regional Vice President! Fast forward to today, I am leading an incredible team of women who are making an impact alongside me.

What's your biggest accomplishment as a business owner?

I got to the top 2% of Arbonne within ten months of doing business and my two children.

What's one of the hardest things that come with being a business owner?

Balancing mom's life, business, health, and my time. Juggling everything is the hardest part, but I wouldn't want it any other way.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Take the risk; life is too short. Every time you step into discomfort, the most beautiful things happen in your life.
  2. Release the fear of judgment. People are going to judge you for whatever you do, so you might as well do the things that light you up.
  3. Messy action is better than no action. There will never be the perfect time to start. But wanting everything to be perfect before you do will keep you stuck. Jump in.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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