Hey, I'm Luke Taylor, and I'm the founder at So & Mo.

Tell us all about your business...

We're a new lawn care brand and our customers are anyone with a lawn!

What's your background and motivation to get into the solopreneur life?

I've been working on my own companies since late teens. My dream in life has always been to run my own company (I'm currently not comfortable self labelling as an entrepreneur) and the motivation each day is to build something I can be truly proud of.

As an entrepreneur, what does success ultimately mean to you?

Success is to build a global brand and provide a life for my family that very few are able to achieve.

What are the top tips you'd give to anyone looking to start, run or grow a business today?

1. Focus and don't dilute

2. Make quick decisions

3. Don't give up

If there was one thing you could do repeatedly day in day out to help grow your business then what would it be?

Network with like minded people.

What are some of the things you put in place to maintain a healthy work/life balance and to keep it all together?


Who are some of your favorite entrepreneurs and best business resources/books?

I'm not a reader but 'The Hard Thing About Hard Things' by Ben Horowitz is a great read. I don't have anyone in particular, I like to listen to a lot of podcasts and hear as many stories as I can to apply pieces of advice to my business.

For anyone looking to start a business today, what would be the number one bit of advice you'd give them?

In the words of Nike...Just do it!

Where can people find you online?

You can find us at soandmo.com, on Facebook, YouTube and on Instagram.

I'm also on LinkedIn so give me a shout on there!

If you like what you've read here and have your own #GoSoloStories that you'd like to share then hit Jonny up on Twitter, we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own business? Check out subkit.com and learn how you can turn "one day" into day one.