Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Susan Farber, owner of Sol Aromatics, located in Buellton, CA, USA.

What's your business, and who are your customers?

At Sol Aromatics, we offer artisanal natural perfume and aromatherapy blends for emotional well-being. We pride ourselves in gathering exquisite and rare botanical essences from all over the world. We believe that nature's aromatic plants enhance the physical, mental, and spiritual development of human life, winding its way through the rotating seasons of its years. In addition to our products, we offer perfume parties, workshops, and individualized aromatherapy services.

Tell us about yourself

My name is Susan Farber, and I am the founder and creator of Sol Aromatics. I am a trained perfumer and certified aromatherapist with a long-term career as a psychotherapist. For many years I pursued an education and a career in psychology until I met with a niche perfumer for a custom-designed perfume. The creative process of blending was invigorating and inspired me to pursue specialized training under internationally recognized perfumers Mandy Aftel, Shelley Waddington, and Sarah Horawitz. My training in perfume and aromatherapy, combined with a focus on the mind-body connection as a psychotherapist, inspired me to create Sol Aromatics, a collection of perfume and aromatherapy products, services, and workshops to inspire positive mind, body, and feeling states to support the Spiral of Life (SOL).

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been to pass on my love for fragrance through workshops and teach people how to use scent to foster a sense of peace and well-being within themselves.

What's one of the hardest things that come with being a business owner?

Balancing work and life to avoid burnout.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Utilize mentors as you can't know it all.
  2. Create a mind map or vision board for the big picture.
  3. Utilize effective goal setting.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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