Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Amelia Hruby, Founder of Softer Sounds, located in Lincoln, NE, USA.

What's your business, and who are your customers?

Softer Sounds is a feminist podcast studio for entrepreneurs and creatives. We help women, and non-binary small business owners launch & produce shows that grow their audience, establish their expertise, and raise their revenue. And we do it with a technical AND tender approach!

Tell us about yourself

I'm a feminist author, educator, and podcaster with a Ph.D. in philosophy.
I learned to podcast when I was a DJ for CHIRP Radio in Chicago and honed my skills interviewing feminist activists and artists for my listener-supported podcast, the Fifty Feminist States. Over the past 6 years, I've worked with hundreds of small business owners and edited even more hours of audio. Now I love helping founders across the country grow their businesses with ease, intention, and audio!

What's your biggest accomplishment as a business owner?

I love supporting our clients and growing our team, so I'd say my biggest accomplishment is cultivating strong relationships throughout the company!

What's one of the hardest things that come with being a business owner?

Balancing your enthusiasm and your capacity! I have way more ideas than hours in the day, and I'm always trying to prioritize tasks to focus on what's most important in the business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Stop aiming for perfection - Focus on creating MVPs (minimum viable products) and infusing them with your values. Then get them out there! You can iterate and evolve over time.
  2. Hire support ASAP - I know we all love to go solo, but going solo doesn't mean being unsupported! Find the mix of contractors, VAs, mentors, and peers that will keep you going when things get tough.
  3. Have fun - Running a business is a lot of work, but it can still be fun! Find ways to infuse your days with play, and your work will be much more sustainable in the long term.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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