Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Aaliyah Matin, Founder of So Lashy by Aaliyah, located in Baltimore, MD, USA.

What's your business, and who are your customers?

I provide eyelash extension services to enhance beautiful women's eyes of all ages.

Tell us about yourself

What made me start doing lash extensions was my determination to find something that would allow me to work for myself while earning a good income while also enjoying what I do. What motivates me to keep going is my love for the actual service I provide to ladies and my drive to improve and elevate my business to newer levels.

What's your biggest accomplishment as a business owner?

My biggest accomplishment so far is having so many returning clients love my work enough to keep coming back to me! To know that they choose me to lash them makes me proud.

What's one of the hardest things that come with being a business owner?

One of the hardest things about owning a business is the time, effort, and money that goes into actually running the business. There are so many behind the scene things to keep up with and pay for that tend to get overlooked.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Consistency is everything. Do something every day that goes towards your business. Also, remember that even if things don't always go as planned, remember your bigger picture and keep trying. You'll never really fail as long as you try.
  2. Believe and have faith in yourself. As cliché as it sounds, you literally can do anything as long as you tell yourself that you can.
  3. Take risks and make sacrifices. They will pay off!

Is there anything else you'd like to share?

Always stay positive and grateful. They are the backbone to success and happiness in life in general.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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