Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Morgan Abraham, co-founder of smoodi, Inc., located in Winston-Salem, NC, USA.

What's your business, and who are your customers?

We make fresh, all-natural smoothies on the go through our patented self-cleaning smoothie machine.

Tell us about yourself

We are all about empowering people to build healthy habits by making great nutrition convenient, fun, and delicious. As engineers at heart, we built and developed everything ourselves in-house.

What's your biggest accomplishment as a business owner?

All the thousands of moments of happiness we deliver to our customers every time they indulge in one of our smoodi's.

What's one of the hardest things that come with being a business owner?

Integrating technology, operations, sales, and marketing into a seamless user experience.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Be passionate and love what you do. Do something that you truly believe in. Never give up and find the right partners who are aligned in your success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.