Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with DeAnna Gardner, CEO of Smile Sciences, located in Bend, OR, USA.

What's your business, and who are your customers?

We are a female-owned, family ran teeth whitening company. Our teeth whitening gels are specially formulated to reduce sensitivity. We sell our teeth whitening kits all over the world.

Tell us about yourself

I worked for years in dental offices and wanted to create a safe product that would not cause sensitivity, was not tested on animals, and was vegan.

What's your biggest accomplishment as a business owner?

Definitely, working with Fab Fit Fun has been a huge accomplishment. Being recognized by large beauty brands was a dream that is now a reality.

What's one of the hardest things that come with being a business owner?

Business partners. I would never recommend that for any new entrepreneurs. Do it on your own. Make your own decisions and follow your gut. No one will love your business the way you do, so do not ever think that.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Find something you love to do and give it 100%. Don't let anyone discourage you. Start small and grow from there. Use every free platform you can like Instagram, TikTok, YouTube, and Facebook.

Is there anything else you'd like to share?

I started Smile Sciences 12 years ago. I put my heart into it. My entire family works for Smile Sciences. Large companies will always be on your heels; they will copy you and try to dominate in ads. Don't let it discourage you. Remind people to shop small and support family-grown companies. Make sure you set that example as well. Without all of us little businesses, we would all be stuck buying from Amazon and Walmart. #SHOPSMALLBUSINESS

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.