Interested in starting your own entrepreneurial journey in advertising services but unsure what to expect? Then read up on our interview with Bryan Wisotsky, Founder of Sky SEO Digital, located in Miami, FL, USA.
What's your business, and who are your customers?
I provide digital marketing consulting services, including SEO, PPC, web design, content marketing, and Local SEO to businesses such as plastic surgeons, attorneys, and travel industry clients. I offer complimentary consultations and can create a proposal to fit any budget.
Tell us about yourself
I was born and raised in Miami. For college, I attended American University in Washington, DC, and graduated with a bachelor’s degree in Business Administration in 2006. I started working as a digital marketer a couple of years later in 2008 doing primarily on-page SEO and link building. Eventually, after years of doing a mix of freelance, working on the client-side, and working on the agency-side, I decided to make my consulting business official, and go out on my own. I love the challenge of helping new clients achieve their goals, such as more traffic and leads.
What's your biggest accomplishment as a business owner?
I've been able to build a strong network of clients and colleagues that I still speak to even today. I’ve also been able to help a lot of small businesses grow their online presence by using custom SEO strategies and effective content creation methods.
What's one of the hardest things that comes with being a business owner?
The biggest challenge is finding new business. Once a client signs on, the results are always amazing. But gaining new clients takes time. I’m networking a lot these days, joined BNI, and have been meeting a lot of small business owners. 2023 is going to be a great year for Sky SEO Digital.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be punctual - People dislike tardiness. It’s better to arrive early than late. And now that most meetings are online, there’s really no excuse to be late.
- Be reliable - If you make a promise, keep it. If you set a deadline, meet it. If you say you’ll call or email or do anything, do it. It all sounds so simple. But you’d be surprised how often I’m complimented for actually doing it.
- Be reasonable - This could also be called “be flexible”. It just means that you need to be able to make adjustments to meet your clients’ needs. I’d rather earn a little less money than lose a client. I’d rather work a little bit harder, than not work at all. I’d rather do something I don’t 100% agree with, than not have the work at all.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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