Interested in starting your own entrepreneurial journey in skin care but unsure what to expect? Then read up on our interview with Michelle Carter, owner of Sincerely Skin, located in Halifax, Nova Scotia.

What's your business, and who are your customers?

Sincerely Skin is a skincare and laser boutique. We specialize in skin care treatments and have a retail boutique for your at-home skincare needs. We work with our guests and provide a thorough and personalized skincare consultation to address the concerns and needs of the skin. We discuss a treatment plan including services, at-home skincare routines, and follow-up. We want our guests to feel we have taken care of their needs and wishes.

Tell us about yourself

I am a former Social Worker turned Esthetician, then Entrepreneur. After working for another spa in the area 11 years ago, I have worked in the spa industry for over 20 years and started Sincerely Skin (formerly Willow Esthetics Boutique). I had a young son at the time, and working for myself gave me the freedom to be more active in his life. I am motivated to do what I do because I appreciate seeing the growth in the team that works with me every day and seeing the changes that my team imparts on our guests on a daily basis. We have fun and love what we do.

What's your biggest accomplishment as a business owner?

Keeping my team together for as long as I have and being part of the growth of team members that have moved on in new directions.

What's one of the hardest things that come with being a business owner?

Wearing all the hats and doing all the things on your own.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. If you are borrowing money to start your business, borrow more than you think you need.
  2. Hire people smarter than you to do the things you don't know how to do or want to do; assistant, bookkeeper, marketing agency, etc.
  3. Network/mastermind with other business owners. Being a business owner can be lonely at times. You need others who are going through similar things for support.

Where can people find you and your business?


Address: 2742 Robie St., Suite 200 Halifax
Phone Number: 902-407-9455

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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