Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Shoshanna French, Founder of Simple Spirit, located in Denver, CO, USA.

What's your business, and who are your customers?

I am the founder of Simple Spirit, a keynote speaker, and a coach. I train visionary leaders how to practically apply intuition in their leadership and decision-making so they fulfill their missions, make the impact they desire, and bring their visions to life.

Tell us about yourself

My business creation story is really simple. I wanted to help people more and not be broke. My soul-level desire to help others live their best life motivates me each day. When I am not supporting clients, you will find me with my husband, Steven. We love to travel, hike, create art, and cook.

What's your biggest accomplishment as a business owner?

Over the last 3 years, I have led virtual training to 1000s of people. Most recently, I led a communication training for a large company for their corporate office in the US (40 people) while their Canada, Argentina, and Mexico offices joined us virtually (200 people). It was a new challenge to make sure the training supported the folks in front of me live as well as the employees virtually. The intention behind the training is to give people a tool and permission to communicate and get breakdowns resolved. The reports from the company were that the training achieved that results and more.

What's one of the hardest things that comes with being a business owner?

Learning not to panic when business growth goes down is the hardest thing about being a business owner. After almost 18 years in business, I have learned how to plan financially for all types of growth. I just never learned about profitability. So I had to learn it the hard way by spending more when more came in and then scrambling when less came in.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Sort out your big "why." On the days that are hard, the bigger vision and purpose for your work can help you push through the challenges.
  2. Take the time to become educated on business financials. Learn about overhead and profitability.
  3. Find support. Being a business owner doesn't have to be a solitary thing. There are for-profit and nonprofit organizations designed to provide education and support to existing and new business owners.
  4. Become an intuitive decision-maker. Let go of your reliance on data and experience only.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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