Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Eric Lehman, co-founder of Simple Leaf CBD, a unique hemp supplement company with hyper-targeted formulations designed for maximum results located in Denver, Colorado.

What's your business, and who are your customers?

Simple Leaf is a unique hemp supplement company with hyper-targeted formulations designed to specifically address the reasons that people try CBD. They feature a blend of organic hemp and powerful targeted ingredients to help you feel your best every day.

We've found our customers come from all walks of life and are seeking help with things like sleep, stress relief, workout recovery, aches and pains, mental focus and clarity, and immune system support. Our custom-formulated hemp products address those needs at an affordable price point. CBD has had a profound impact on all of our lives here at Simple Leaf, and it's our goal to help the lives of as many people as we can.

Tell us about yourself

The majority of my career has been working in emerging tech categories like Augmented Reality, Virtual Reality, and other advanced Digital Marketing Solutions. So, stepping into the hemp industry has been a shift for me.

My first experience with CBD was because of my dog, Fedor. He was diagnosed with late-stage leukemia, and the oncologists told me to prepare myself as they didn't expect him to live for more than 4-6 weeks. The doctors said that chemo was an option but would only extend his life for a short while. I was completely devastated and started searching for alternative treatment options. A friend recommended that I look into CBD. I was a huge skeptic, and at that moment, I believed it was hippie-dippy BS. But I was desperate to save my 'best friend' so I bought some for him.

Within one week, I noticed a change in his energy, appetite, and demeanor. After several weeks, his cancer markers dropped dramatically. The doctors were floored! Within two months, he was in FULL REMISSION! His whole care team called him a miracle dog! From there, I started looking at the power of cannabis and its medicinal applications for CBD. I spent countless hours reading medical studies and how the endocannabinoid system works. I was blown away! I firmly believe that CBD gave me two more years with Fedor that I should not have gotten, but I'm so thankful that I was able to spend that time with him, and I owe it to this amazing plant. So that is my "Why."

A year later, a friend and I were talking about CBD and how there needs to be a better way to help more people get their hands on high-quality organic CBD products. He smiled and told me that he was currently in the process of creating a CBD brand. From that point, we continued working together on Simple Leaf.

What's your biggest accomplishment as a business owner?

I'd honestly say the biggest accomplishment that I can point out is receiving positive feedback from our customers and resellers about how our products have improved their quality of life. We get emails and messages daily about how our products have helped people with a wide array of ailments. We are making an impact, and that's what keeps driving us!

What's one of the hardest things that come with being a business owner?

Having patience and always trusting the process. Often, we as business owners want to see immediate results and want everyone else to share the same level of enthusiasm for our businesses as we do. As cliche as it sounds, patience is a virtue. If you put in the work and keep your eye on the prize, great things will happen!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. If you want to start a business and are entering a crowded market, have a differentiator! Be different, be better than what's already out there.
  2. Plan, plan, plan! Create action plans for every possible scenario. Be prepared for anything and everything. The last thing you want to have happen is to be blindsided by something you didn't plan for!
  3. Constantly ask friends, family, colleagues, and strangers for feedback. Listen to the criticism with an open mind, take that feedback and make it better!

Is there anything else you'd like to share?

It's never too late to start something. It's never too late to follow your dreams. As long as you have a passion and drive for what you are doing, you will succeed! If you're doing it for love, the money will come.

Where can people find you and your business?

Website: https://simpleleaf.com/

Instagram: @simpleleafcbd

Facebook: @SimpleLeafCBD

Twitter: @SimpleLeafCBD

LinkedIn: https://www.linkedin.com/company/simple-leaf-cbd/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.