Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Becca Cooper Leebove, founder of ShuBu Creative, located in Denver, CO, USA.

What's your business, and who are your customers?

ShuBu is a branding agency founded in 2019 with decades of branding experience behind us. We work with organizations across various industries, from start-ups to big brands to niche businesses and non-profits.

We focus on two main areas:

  1. Total Brand Refreshes (strategy, core values, core messaging, brand design, website design, content development)  
  2. Implementation and Campaign

Tell us about yourself

Honesty and integrity aren't stagnant ideals - they are the cornerstones of my worldview, and I live them every day through my business and personal life. My father was an attorney who fought corporations committing tax evasion. I was put to work on national political campaigns for change-makers like Jesse Jackson before I turned 10. In my household growing up, justice was the true NorthStar. Fighting for the underdog, and shedding light on the unsung heroes of the world, became as natural to me as breathing.

ShuBu is founded on this ideal. Purposeful heroes deserve a platform.
With over 20 years of marketing and communications experience in my roster, I have a deep understanding of turning broad sentiments into tangible, actionable content and translating an organization's mission into a true brand experience.

I planted my professional roots in the creative arenas of boutique design agencies and brand design for a television network before immersing myself in the business of marketing communications, earning an MBA from RegisUniversity. This dual creative-business knowledge led me to a role with Vail Resorts as their Creative Services department lead, where I shaped the disorganized video, graphic design, and photo department into a targeted, effective resource for the company.

Today, at ShuBu, I am once again fighting for the underdog and those purpose-driven organizations and individuals, whether they are non-profit or for-profit. My broad experience helps me to address a wide range of client needs; my strategic approach allows me to translate the intentions of passionate people into stories the world can relate to. I am wielding my extensive training to benefit the people who most deserve a platform change-makers, visionaries, and leaders who align with the values of honesty and integrity. With a relevant brand and microphone, these unsung heroes and passionate individuals will be heard around the world and able to make a positive difference.

What's your biggest accomplishment as a business owner?

Being able to see a team of talented people take the systems, processes, and foundation that I built and established and create BIG AMAZING IMPACTFUL things, but also put their own personal touch and talent on what we produce for our clients.

What's one of the hardest things that come with being a business owner?

Knowing that so much responsibility is on my shoulders, I want my company always to deliver the absolute best brands in the industry.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Maintain personal and professional relationships with the people and groups that feed your soul and give you joy.
  2. Never compromise your values for money. Be true to yourself, and the money will follow.
  3. Don't de-prioritize your own self-care and family for your business.

Is there anything else you'd like to share?

Don't give up. Consistency is king. Getting up every morning and putting the legwork in does create results. I am amazed every day at how far this company has come from the beginning.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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