Interested in starting your own entrepreneurial journey in business & personal development but unsure what to expect? Then read up on our interview with Jessica Trueblood, Founder of Shop Review Crew, located in Parker, CO, USA.

What's your business, and who are your customers?

I am a small business coach. I hope artists and makers figure out how to sell their handmade goods online by Navigating SEO, advertising, social media, and more!

Tell us about yourself

I started my Etsy shop several years ago when I was healing from a death in the family. I already loved making things, but the idea that I could also have a business was intriguing. It wasn’t until another year and a half later that I started to get serious about my business. Once I figured out a few key elements to selling on Etsy, my business took off. Around the same time, I started a Facebook group called The Underachievers.

The group is focused on people who are struggling with their small businesses. As the Facebook group took off, my business began to grow. Because I have a professional background in coaching and training, I decided to put two of my passions together: teaching and Etsy! My coaching business launched in 2020. Today, I’ve helped hundreds of Etsy shop owners take their businesses to the next level. I’d love to help you as well!

What's your biggest accomplishment as a business owner?

Leaving behind my 8-5 job last year. This was a very scary transition, but one that I don’t regret at all. I planned for it, set goals, and then when I achieved them, it was a little less scary to make the leap. If you are reading this wishing for a way to leave your job for a business, contact me, and I’ll support you!

What's one of the hardest things that come with being a business owner?

It’s lonely being an entrepreneur. Not having coworkers to bounce ideas off of etc. This is why I started the Facebook community, I suppose. The group is full of like-minded makers, and those are the people that I have turned to now.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. It does take an investment to start a business, even a small Etsy business. Don’t be afraid to ask for help from a coach, graphic designer, or photographer so that you can make your business the best it can be.
  2. Always be improving. Some of the things I first started my business with, I cringe at now. As you learn, update your products, your website, everything. Never stop learning.
  3. Don’t wait. There’s always a reason not to start a business. You’re too busy. Your children are small. You don’t have any free time. You don’t know anything about business etc. I wish I had started my business several years before I did. Just begin. The time is now!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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