Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Shelly Stern, Owner of Holistic Lifestyle Guide, located in Red Wing, MN, USA.

What's your business, and who are your customers?

Holistic Lifestyle Guide aims to guide beginners to living a healthy, holistic lifestyle in alignment with nature. The focus is on physical, mental, and spiritual health daily routine practices that are either free or inexpensive. These practices are time-tested, natural, and safe.

Tell us about yourself

Holistic wellness is my passion, and I believe the world would be a better place if everyone could be their healthiest, happiest version of themselves. I started my business not only to share everything I knew but to help those who feel confused or overwhelmed by all the information out there. Living a healthy, happy life doesn't require expensive programs or gadgets, which is why my programs and products are inexpensive and teach people how to improve their lives in all ways using very little money.

What's your biggest accomplishment as a business owner?

I'd say my biggest accomplishment was doing everything myself from scratch. Before starting my business, I was working regular 9-5 jobs in all sorts of different fields. I got the education I needed and devoted my life full-time to my business. I do everything myself creating courses, creating products, writing articles, creating videos, recording podcast episodes, and marketing and promotion on social media.

What's one of the hardest things that come with being a business owner?

The hardest thing is probably the fact that when you work for yourself, you alone are responsible for everything taxes, getting work done, your success, and your own survival. It puts a lot of weight on your shoulders, but on the plus side, you are doing what you love and not helping someone else become rich while you live to check.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Always keep learning! I am constantly taking courses to learn new business practices.
  2. Follow your heart when it comes to making changes. For example, if you feel pulled to move in a different direction, do it. The worst thing you want is a business you are losing motivation to continue with.
  3. Have a support system like joining Facebook groups in the areas you specialize in. These have been invaluable for me every time I had a question or concern. And it's free, unlike a business coach!

Is there anything else you'd like to share?

One bit of advice that I received and found to be true is to get good and established at one thing before adding another thing to your business. For example, don't start off right away with a YouTube channel, podcast, blog, shop, courses, and every social media platform. Spend a month or two learning everything you can about one thing and doing it until it feels comfortable before spreading yourself too thin by adding more.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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