Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Shelly Simpson, Founder of Seven Stones Holistic Health, located in Flagstaff County, AB, Canada.

What's your business, and who are your customers?

Since 2010, Seven Stones Holistic Health has supported and guided clients in the areas of holistic medicine and therapeutic health education. Through the art and science of dynamic blood microscopy over thousands of appointments, I have been gifted a vast and unique body of knowledge around the inner workings of the blood and body. Perhaps most importantly, an intuitive understanding has been developed into how the physical body and the spirit-soul relate with each other in the realm of health and disease. A language of its own has developed under the microscope and through each dear client's life story of events and experiences.

I am currently working through full-time studies in Heilkunst Medicine and have transitioned away from my microscope for the time being. I now work with clients across Canada via holistic health consults by video meetings.

Some specializations include Nutrition and nutrient deficiencies/excesses, Regimen and lifestyle, Herbal medicine consulting, Stress mediation, Preventative health education, Digestive issues, Inflammation, Adrenal fatigue, Chronic pain, Fatigue, Circulatory issues, Personal well-being & development, Grief & Loss, Emotional support/anxiety/depression, Hormone imbalances, Education & protocol around 'detoxification.'

Tell us about yourself

In my private practice, I have been a professional in the holistic healing arts for the past 12 years. Using the art and science of Dynamic Blood Microscopy, I support and guide clients in the areas of preventative and therapeutic health, as well as therapeutic education. ​While the cornerstone of my practice has been Dynamic Blood Microscopy, I am currently working as a Holistic Health Consultant until I open my blood practice again. I am also a Registered Herbalist at professional standing with the Alberta Herbalists Association. I have been providing holistic health consults for over a decade. I hold a Bachelor's degree in Anthropology and Earth Science. I am certified in numerous energy healing modalities, trained in Mental Health First Aid, and have been a mentor in a one-year initiate shaman's path program. My Capillary Puncture certification was obtained through the Robetech Institute in Toronto. I am working through studies in Heilkunst Medicine and will be adding this complete system of medicine to my practice in about two years.

I have worked through thousands of client appointments, all contributing to an ever-growing body of professional knowledge. At any given time, ongoing continual research and education are part of my practice. My work and mission are to collaborate with each dear client in a supportive and nourishing approach to the restoration of health & spirit or to provide grounding support during chapters of challenge/difficulty.

In my personal life, I continue to navigate my own path of trauma, loss, and love for many years. I invest in my awareness and healing, work with my mentors and heilkunst doctor, and walk in connection with myself and Spirit. I hold a safe space with compassion and grace for my clients at all points of their own personal journeys. I deeply connect to earth and spirit medicine and honours our Creator. It is a gift to know that when things feel too hard to digest, we can turn to our Mother Earth for assistance with assimilation, composting, and transmutation. We can turn to the spirit and God with the things we seemingly cannot bear... sending them out on breath, voice, smoke...and receiving grace. Sometimes healing means consciously feeling the things we fear the most; it can feel like it is a death process... and it is because a new state is trying to be born. There is no coming to the light without traveling in the dark at times during life. And so we walk our journeys. How extraordinary.

What's your biggest accomplishment as a business owner?

I feel my most significant accomplishment and biggest joy are the connections I have made with dear clients and the honor it is to be a part of their journey. My clients have also been my teachers, pushing me to learn and grow alongside them, and I have been able to witness their growth, hardships, healing, and stories.

What's one of the hardest things that come with being a business owner?

The only person that can provide your paycheque is you, and with this can come a lot of pressure and self-motivation. Sometimes the business can fluctuate, or there can be great unknowns in life that sweep in and create challenges. Ultimately being your own business owner is a path of challenge, growth, and spiritual work, I feel.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Invest in yourself - your education, your personal work, and your own well-being & health.
  2. Pick a business that makes you feel alive in your blood and a business that fulfills a need in society.
  3. Take care of your business as if it were an extension of you, with love, commitment, and daily work. Also, take time away from your business just for yourself and your personal life.

Is there anything else you'd like to share?

I currently work with clients via video meetings. It is of the highest importance to me to hold a space where clients will feel a sense of safety, trust, support, privacy, and honesty in their consult. Clients will derive from their work with me a deeper understanding of their own individual internal physical, emotional, life & health and a greater awareness of self and relationships with others and even the world around them.

These holistic health consults involve an intake form (that the client completes online before the appt), a one-hour consult (or a time guided by the client), and subsequent provision of detailed protocol and program tailored to the client. Follow-ups may be recommended for tracking, providing ongoing support, and keeping up with the protocol's shifting directions over time. Every person's story and the journey is unique, and each holistic health consult is essentially guided by the client's desires and challenges.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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