Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Audrey Waldron, Founder and CEO of She Does Official, located in New York, NY, USA.

What's your business, and who are your customers?

We are a women-owned luxury swim line that caters to those women who are fashion savvy and want a unique style. We offer bathing suits that are durable, classy, and sassy. We are designed for the contemporary woman who aspires to do it all.

Tell us about yourself

I started out as an IG swim model and wanted to pivot to designer. I'm also a mom and wanted to show my girls that SHE can do it all. She can be a mom, an entrepreneur, be on the PTA, a soccer mom, or work full time, and she can also be sexy... SHE can do it all. That as women, I know we deal with a lot of ambiguity in our roles, and I want to show my girls that they can do it all! SHE Does It All.

What's your biggest accomplishment as a business owner?

Walking NYFW 2019 February, right before the pandemic hit. This was a huge accomplishment to be recognized out of the gate right after our initial launch.

What's one of the hardest things that come with being a business owner?

Content content content creation and growing an audience organically.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Patience, persistence, and creativity.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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