Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Brandon Foreman, Owner of Shatterbox Coffee Company, located in Victoria, BC, Canada.

What's your business, and who are your customers?

Shatterbox & Big Spoon is an Artisan Coffee Roaster and Gourmet Soup Company. We have 2 locations. One is a specialty deli and cafe, and the other is our roaster hub and coffee shop. Our local office crown and residents in the area are our customers, as well as a few wholesale customers in the Victoria area.

Tell us about yourself

I have always been interested in the Culinary arts, and our love for quality coffee is what started us in this business. We also have a commitment to making the industry more sustainable and eco-friendly. We find a way to disrupt the industry to make it cleaner and sustainable for our community and staff. Ethical trading is equally important to us, and creating an employee-owned company that pays living wages to all is a motivating factor in our day.

What's your biggest accomplishment as a business owner?

Pivoting our business during the pandemic is our greatest achievement.

What's one of the hardest things that come with being a business owner?

Learning how to let go and take time for ourselves.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Make sure you can find something you truly love. Take days off no matter how much there is to do. Except for change as a must, it is not an option because sometimes your business has a mind of its own and takes you down a slightly different path than you had expected.

Where can people find you and your business?

Website: https://shatterbox.ca/
Facebook: https://www.facebook.com/Shatterboxcoffee/
Instagram: https://www.instagram.com/sbxcoffee/
LinkedIn: https://www.linkedin.com/in/linda-watkin-p-eng-m-sc-5952b722/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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