Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Iyonna Jones, owner of Sharpening Studios LLC., located in Milwaukee, WI, USA.

What's your business, and who are your customers?

Sharpening Studios is the LLC of the nonprofit The Friend Sharpener. We believe iron sharpens iron, so a friend should sharpen a friend, and through self-care, we find that we can be at our best. Our customers are doers and move makers. They know the importance of self-care and know the power of helping themselves to help others. They are givers with boundaries and genuine philanthropists. They are leaders!

Tell us about yourself

As the owner and founder, and creator of these entities, my dream is to fund a resource center that becomes a staple for growth and togetherness in our black community here in Milwaukee, WI. As a triple minority and statistic, I'm not supposed to be where I am or close to where I'm going, but I believe that not only will I achieve these things, but it will make a positive impact on the pride of not just the city but our people in our community.

What's your biggest accomplishment as a business owner?

Crowdfunding $5,000.00 in a month. Having a community if people read my story in my words and believe in me meant the world to me and still does!

What's one of the hardest things that come with being a business owner?

Understanding when and how to pivot as things change. Not everything goes as planned, so not being emotionally attached to the outcome really helps.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Avoid the wormhole of feeling like you have to have every detail mapped out.
  2. Learn to pivot by accepting that things are not going to always happen as you planned.
  3. Don't second guess the goal or dream, even if you can't see the way to get there.

Is there anything else you'd like to share?

Most say starting a business is not for the weak but acceptance of the process makes it more enjoyable. I know personally, I battle my ego because if I see it, I want it, and I mean now. However, some things go just work out on point and fall in line, but sometimes they don't, and even that's okay because it all still falls in line at some point.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.