Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Sally Shearman, owner of Sharon Creek Farm, located in East Gwillimbury, ON, Canada.

What's your business, and who are your customers?

Sharon Creek Farm is a certified organic permaculture farm growing nutrient-dense food for our local community. We specialize in tree fruits, berries, currants, garlic, and free-range eggs. Our customers appreciate high animal welfare, care for the soil and the environment, and the incredible taste of varieties of fruit and vegetables that are not available in your local supermarket.

Tell us about yourself

I grew up on a farm in the UK and have had a lifelong passion for growing fruit and vegetables, as well as raising livestock. I am passionate about restoring soil to health and being a conscientious steward of the environment. I love introducing people to new varieties of fruit, vegetables, and herbs and sharing my favourite recipes with them.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is the relationships I have built with a loyal customer base.

What's one of the hardest things that come with being a business owner?

There is really no 'time off' in farming, especially with livestock. This can put a strain on personal relationships. The farm can quickly take over every aspect of your life, so it is important to create space for non-farm business-related conversations and activities.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Do your research, plan diligently, and cultivate flexibility to change your plans as you learn more about your business and your customers.

Is there anything else you'd like to share?

Farming is not the idyll that some people think it is. It is extremely hard work for a small economic return. For me, it is a passion and also a small concrete action I can take as an individual to combat climate change.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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