Interested in starting your own entrepreneurial journey in coaching but unsure what to expect? Then read up on our interview with Joy Gandell, Founder of SETA Coaching & Training, located in Dollard-des-Ormeaux, QC, Canada.

What's your business, and who are your customers?

I am a certified self-regulation & critical life skills coach. I support clients in the neurodiverse community (ADHD, ASD, learning disabilities, etc.) and childhood, adolescent and young adult (CAYA) cancer survivors with acquired brain injury with their emotion regulation, energy management, and executive function (task initiation, time management, organization, planning, and prioritization) skills.

Tell us about yourself

I transitioned to this career after learning my daughter had ADHD and three (3) learning disabilities a year after completing pediatric cancer treatment. I felt compelled to devote my life to helping people who were suffering. Upon learning what ADHD was and how it affected the way people function, I identified with the experiences. I decided to support members of these two incredible communities. I want to help them as they uncover their unique gifts and talents and find ways to share them with the world.

I have since discovered that I also have ADHD, inattentive type, and non-verbal learning disability, so I identify with the unique needs of the neurodivergent community. This understanding has helped me identify and learn the keys to success in a neurodivergent life.

What's your biggest accomplishment as a business owner?

As a business owner, my biggest accomplishment is seeing clients happy with the services I provide and practicing the strategies they have created for themselves.

What's one of the hardest things that come with being a business owner?

The hardest part of being a business owner is executing the tasks connected to running a business that does not fall within my area of expertise and takes time away from doing what I love to do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know your values, strengths, weaknesses, and what you want regarding work-life balance. Knowing these things will keep you centered in how you prioritize your day. Getting distracted by things that will take you away from your core values is effortless and will indeed happen if you are unclear on the above.
  2. Work to your strengths and find ways to offset your weaknesses.
  3. Focus on your email distribution list instead of social media.

Is there anything else you'd like to share?

Remember that you are resourceful, resilient, and not alone!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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