Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Shannon Giordano, founder of Serendipity Social Media, Inc., located in Holliston, MA, USA.

What's your business, and who are your customers?

I am a social media strategist, and I LOVE to help business owners clear away the clutter and build the online community they dream of.

Tell us about yourself

I started my company almost ten years ago with the desire to help business owners figure out how to show up authentically online and get the greatest return on investment possible with ease. I think that's the key - ease. We all want to spend time having meaningful conversations, and I love to help that happen on social media.

What's your biggest accomplishment as a business owner?

Taking a business owner who is feeling frustrated and struggling with visibility and helping them feel like a rockstar on social media. It's not about how many followers you have. It's about the quality of the conversations and how you can help others on social media.

What's one of the hardest things that come with being a business owner?

The number one challenge I hear from clients is that they don't have enough time to do all the things they want to do, and it's challenging to be consistent. It's so easy to let working ON your business fall to the bottom of the priority list, but we need to fill the sales funnel today for the work that we'll do tomorrow IN our business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get the expert advice and support you need to make your business processes flow.
  2. Don't be afraid to share your voice online.
  3. Try something new daily to grow your business and overcome mindset blocks.

Is there anything else you'd like to share?

There's so much in the news about the pitfalls of social media, but when it's used for 'good,' it's an incredible connector of people. It's all about how we use it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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