Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Amy Levine, Founder of Seed2Stone Inc., located in Brooklyn, NY, USA.

What's your business, and who are your customers?

Seed2Stone is a direct-to-consumer lab-grown diamond jewelry brand. Our mission is to change how diamonds show up for the next generation: attainably priced, sustainably produced, and styled for all the expressive ways they wear them, with 25% of the styles retailing under $200.

Tell us about yourself

I have been in the diamond jewelry business for 25+ years. Lab-grown diamonds have entered the field with the ability to change the business. I was an early adopter of lab diamonds and felt strongly about the environmental impact as well as opening the door to the people that didn't see diamonds in their budget...or in the styles they wanted to wear. HELLO, lab-grown diamond nose studs are coming soon!

What's your biggest accomplishment as a business owner?

When someone says, "OMG, I love that you are doing that!" and gets what THAT is and WHY!

What's one of the hardest things that comes with being a business owner?

Wearing so many hats and ensuring each gets the time and attention they need.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't listen to everyone's advice. Select your best few advisors and stick with them.
  2. Network with other new business owners. It will pay off to surround yourself with others that understand what you are going through as a start-up.
  3. Watch your numbers; if you don't know enough about them, get help. You will learn them by default over time.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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