Interested in starting your own entrepreneurial journey in food service but unsure what to expect? Then read up on our interview with Veronica Wells, owner of Seared Pink, located in Marietta, GA, USA.

What's your business, and who are your customers?

Every ingredient I put into any entree or dessert is specially crafted for each individual to ensure the taste will always be to your liking. Seared Pink takes pride in knowing that you won't only be a client but always treated as family. Choosing from only the freshest produce in season. Shopping at local farmers' markets and grocery stores across Atlanta and Georgia area. Offering gluten-free items as well.

Tell us about yourself

From a young age, I have had a passion for ALL things food. My love for cooking started with my southern roots. Family gatherings have always revolved around cooking.

After early years of exploring the kitchen, I would eventually turn my passion into a career. I absorbed so many amazing techniques to prepare for a world-class culinary career. While working in catering and numerous fine dining restaurants, like Affairs to Remember, Twist, and St. Cecilia under culinary genius Chef Ford Fry whose restaurants include The Optimist and JCT Kitchen, to name a few, I decided to venture off into a new field to focus on healthy cuisines. Once that decision had been made, The Piedmont at Buckhead recruited me after a patron of St. Cecilia quickly took note of my skills. After a few years, I then made the decision of "Personal Cheffing," where my goal was to create healthy and affordable cuisines in the home.

My focus on special diets has been a natural progression. I have spent much time taking classes and reading materials related to diet and health. I have worked with clients who have had Multiple Food Allergies, Parkinson's Disease, Lung Cancer, Breast Cancer, Pancreatic Cancer, Gluten Free, Dairy Free, and Diabetes, to name a few. As I work with a client, I also educate them on healthy cooking. They soon start learning how to incorporate nutritious foods into everyday life.

My personal commitment to my business and clients is to continue to learn and study about the relationship between food, health, and nutrition. I find these subjects fascinating, to say the least. You can taste the strong passion and commitment in the meals I prepare for my clients to let them know they can maintain vibrant health without skipping on 5-star taste.

What's your biggest accomplishment as a business owner?

Working with celebrities and surviving covid without having to close my business. And taking my company to the next level.

What's one of the hardest things that come with being a business owner?

The hardest part about being a business owner is being a small business owner. I have to deal with inflation and customer retention.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be consistent.
  2. Be confident.
  3. And never think it's gonna be easy.

Where can people find you and your business?


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