Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Dan Newby, Founder of School of Emotions, located in Marbella, Spain.

What's your business, and who are your customers?

My business is the School of Emotions, where I offer my books, courses, and conversation groups focused on emotional learning. My customers are coaches, business leaders, educators, faith leaders, parents, partners, or anyone intrigued by the possibility of mastering their emotions.

Tell us about yourself

M passion is helping people build their emotional competence and independence. I do this through writing, teaching, coaching, and presenting. My motivations are both personal and professional. My own emotional growth radically changed my life for the better. I have found that what I learned helps others 'do what they do' better and live the way they desire. Learning to listen to and work with our emotions is one of the most important unexplored possibilities we have as human beings. The excitement, enthusiasm, and sense of adventure I feel for that keeps me engaged, creating, and sharing.

What's your biggest accomplishment as a business owner?

Creating a rhythm of life that matches my energy and passion. As an employee, I longed for more flexibility, autonomy, and creating opportunities. Working for myself gives me all of these.

What's one of the hardest things that come with being a business owner?

Initially, the biggest challenges were the belief that what I had to offer would be valued by others and having the faith and boldness to step out and try. Beyond that, there is a continuous need to monitor commitments, energy, finances, communication, and marketing.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Realize that people will only know what you do if you tell them. Marketing, writing, presentations, and individual conversations are all ways of doing this. Generating connections and conversations is an essential component of running a business.
  2. Look both at what you are passionate about and what others need. You can be the best in the world at your craft, but if others don't have the need for it, your business will not be sustainable.
  3. Determine your ground rules for collaboration. Mine is that any potential partner and I are philosophically aligned, can have whatever conversation is required, and work together in the mood of generosity. Yours may be different, but they need to be clear to guide your partner's choices.

Is there anything else you'd like to share?

I've learned that not everyone is passionate, interested in, or competent to be an entrepreneur.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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